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Your Favorite Basics
Enjoy special savings on our timeless Basics—essential shirts, shorts, and layers designed to complete every look.
Pack Joy, Color, & Care-Free Style.
Swimwear made to move, play, and last—season after season.
Florence Eiseman
The woman who redefined children’s style.
Florence Eiseman's design aesthetic—defined by simple shapes, high-quality imported fabrics, whimsical appliqués, and bright primary colors—established the brand as the first high-end children's clothing line in the United States.


